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Ibrahim Sarhan, Jury member of “Al Forsa”
Partnerships & Agreements
Mr. Ibrahim Sarhan, Chairman and CEO of EFIG, the financial digital transformation sponsor, a jury member of Lamis el Hadidi's "Al Forsa" on ON TV Channel, alongside Dr. Amr Awadallah, Egyptian investor in California, Omar Al-Sahi, General Manager of Amazon Egypt, Wael Al-Fakharany, an expert in technology companies, Amal Anan, Global 500’s partner in Egypt, and Chief Investment Officer at the American University, to evaluate the show’s projects in support of youth and startups in the financial digital transformation field.
Click here for the full episode
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EFIG and “Misr Insurance” sign a cooperative agreement to provide call center and e-collection services
EFIG has signed a cooperation protocol with Misr Insurance Company, one of The Sovereign Fund of Egypt's companies and a pioneer in Egyptian property insurance, with the goal of providing call center services and electronic collection to Misr Insurance customers.
Mr. Ibrahim Sarhan, Chairman and CEO of EFIG, and Mr. Omar Gouda, Managing Director and CEO of Misr Insurance Company, signed the protocol in the presence of several leaders from the two companies' departments involved in digital transformation, digital financial services, and digital communication mechanisms with insurance consumers.
Ibrahim Sarhan expressed his gratitude for Misr Insurance Company's efforts to provide the best digital services to its customers in light of Egypt's comprehensive digital transformation, which drives The Group to exert even more effort to achieve the best services and added digital values that Misr Insurance customers will receive.
He emphasized the importance of digital transformation in the insurance sector in light of rapid digital development, which has resulted in tremendous changes in the global economic arena, necessitating the insurance sector in Egypt to provide advanced digital services to keep pace with the new competitiveness in a way that supports the sector's customer base while demonstrating its ability to be one of the most capable of technology development and proactive in the fields of digital transformation for its diversified services.
Omar Gouda expressed his excitement about working with EFIG, through which Misr Insurance Company hopes to stay up with the significant advancement in communication and technology advancements, as well as harness the best modern digital solutions to serve consumers.
He went on to say that Misr Insurance Company believes that good customer service is the main pillar of the company's excellence, strengthening its positive mental image, enhancing its brand, and thus contributing to its success, as it is an essential part of a successful business strategy and a key factor for growth and progress.
Misr Insurance Company, in collaboration with EFIG, aims to provide an advanced service to keep up with the growth of communication media in a way that achieves the company's objectives by providing many distinguished services to customers that make the insurance experience unique and distinct.
The collaboration entails providing a variety of services, including an integrated communication center with a qualified and trained team that answers all inquiries received on the company's hotline, website, or social media and works to resolve customer complaints and prepare the necessary data to improve and develop the service provided to ensure the highest levels of satisfaction.
EFIG will also provide electronic collection services to "Misr Insurance" by providing proper electronic collection channels and services so that customers can pay for insurance products electronically, saving time and effort while also providing a diverse range of payment options, such as bank cards, electronic payment accounts, and mobile applications, which contributes to the simple and convenient implementation of payment procedures and encourages customers to select the convenient insurance coverage for them with the simplest and fastest procedures.

Ministry of Transportation cooperates with eFinance to enable online and mobile railway tickets
The Ministry of Transportation collaborates with eFinance, EFIG's subsidiary, to provide the service of reserving railway tickets "online" via the Egyptian Railway Authority's website and mobile application.
This collaboration is a continuation of the development and digital transformation processes led by the Ministry of Transportation in all affiliated bodies and sectors, in accordance with His Excellency President Abdel Fattah El-Sisi's directives to accelerate the use of the most advanced international systems in the field of communications and information technology to help citizens utilize railways.
Through the technology provided by eFinance, Passengers can book train tickets, pay for them using bank cards and electronic payment methods, and receive their ticket electronically, which can be printed or used as is without having to go to the train station ticket office.
The service allows passengers to register their basic data such as name, ID, and e-mail address, allowing them to book train tickets fifteen days before the train departure time. The passenger can book up to four tickets per day, and the same ticket can also be used to cross the station's electronic gates.
Passengers can also manage and alter their online bookings or refund the ticket in case of cancellation, and any money owed to them will be repaid electronically to the card used in the reservation within 15 working days after the statutory costs have been deducted.
Passengers can now book through the website link by clicking here or through the "ENR Tickets” mobile application for both, Android phones and Apple phones
Lieutenant-General Engineer Kamel Al-Wazir, Minister of Transportation, stated that the Ministry will spare no effort in providing all means of comfort to citizens, and that the Ministry is eager to use the latest advances in technology to improve the system of services provided to ensure the highest quality and the greatest possible efficiency in the management and operation of all Ministry facilities.
He also expressed his pride in the Ministry and its various bodies' continued implementation of His Excellency President Abdel Fattah El-Sisi's directives for digital transformation within Egypt's Development Vision 2030, and in collaboration with Egypt's national partner for digital transformation, EFIG and all its subsidiaries.
Mr. Ibrahim Sarhan, Chairman and CEO of EFIG, emphasized the group's continued commitment to implementing the goals of digital transformation in Egypt in collaboration with all ministries and government associations, as well as the private sector, to achieve the greatest benefit for the economy.
He went on to say that EFIG is proud of its outstanding collaboration with the Ministry of Transportation in many automation and digital transformation projects, and that the Ministry places a high value on accelerating development processes that serve citizens, which pushes the group to use all its abilities and capabilities in order to speed the implementation of projects.

eFinance signs an MOU with the NTRA for boosting cooperation in digital transformation & cyber security
Hossam El-Gamal, the Executive President of the NTRA witnessed the signing of; a cooperative collaboration protocol between eFinance of EFIG and the Egyptian Computer Emergency Readiness Team (Eg-Cert) of the National Telecom Regulatory Authority (NTRA) to advance digital transformation and cybersecurity.
The protocol was signed by Eng. Hossam el Goly, eFinance’s CEO and Dr. Ahmed AbdelHafez, Vice President for Cyber Security Affairs on the sidelines of the Global Symposium for Regulators (GSR) organized by the International Telecommunication Union (ITU), co-sponsored by eFinance and held by Egypt in Sharm El Sheikh under the auspices of H.E. President Abdel Fattah El-Sisi.
The protocol involves increasing collaboration in ICT, the financial industry, cybersecurity, incident response, digital forensic laboratory analysis, malware analysis, reverse engineering, and enhancing the security of the Egyptian information and communication infrastructure. It also calls for analyzing security incident data and mediating security incidents.
Eng. Hossam el Goly explained that eFinance can offer its cloud computing infrastructure services as well as collaborate in the creation and endorsement of regulatory controls in the fields of information security and cybersecurity and the secure operation of governmental information systems of a financial nature.
Dr. Ahmed AbdelHafez ,on the other hand, explained that he main goal of EG-Cert is to increase the security of the Egyptian information and communication infrastructure through proactive measures, information gathering and analysis, coordination and mediation between the parties involved in resolving security incidents, and international collaboration with other computer and network emergency response teams in other countries.