eFinance, EFIG’s subsidiary & Egypt's leading financial technology company specializing in digital solutions and electronic payment services, signs a Memorandum of Understanding (MoU) with Saudi Arabia’s National Security Services Company (SAFE), a subsidiary of the Public Investment Fund. This partnership marks a strategic step towards enhancing financial technology and security services in the region.  The announcement was made during the 28th edition of the Cairo ICT International Technology Conference and Exhibition for the Middle East and Africa, held under the patronage of His Excellency President Abdel Fattah El-Sisi. This collaboration aligns with eFinance’s strategic initiative to support financial institutions in adopting outsourcing solutions for managing ATM services, point-of-sale (POS) devices, and cash deposit machines. Both companies will also explore joint solutions in cloud computing and international money transfer services between Egypt and Saudi Arabia.  The MoU was signed by Eng. Hossam El-Goly, eFinance's CEO, and Mr. Turki bin Maatouq Al-Thonayan, CEO of SAFE, in the presence of Mr. Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group.Under this agreement, eFinance will leverage its expertise to provide advanced cloud hosting, operational services, and technical support tailored to financial institutions while SAFE will supply specialized equipment and experts, enabling the development of integrated solutions across ATM, POS, and cash deposit services.  The partnership aims to combine SAFE's security-focused innovations with eFinance's technological expertise to develop comprehensive solutions that meet the demands of financial institutions. This cooperation is designed to foster seamless integration of technology and security while supporting the economic visions of both nations—*Saudi Vision 2030* and *Egypt Vision 2030*.   

Egypt’s “Khadamat Misr” (Egypt’s Services Centre) opens its Mokattam branch in Cairo, offering citizens access to over 150 government services in a centralized location. The inauguration ceremony was attended by Egypt’s Ministers of Planning, Economic Development and International Cooperation, Local Development and Justice, along with the Governor of Cairo. “Khadamat Misr” is part of a government initiative designed to improve citizens' experiences with public services through digital transformation. The Mokattam center is the fourth of its kind in Egypt, following centers in Alexandria, Aswan, and South Sinai.H.E Dr. Rania A. Al-Mashat, Egypt’s Minister of Planning, Economic Development and International Cooperation, emphasized that the Mokattam branch is the first in Greater Cairo and aims to implement digital transformation to meet citizens’ needs, enhance financial inclusion, and improve electronic payment methods.The center provides a range of services, including documentation, real estate registration, issuing computerized certificates, renewing national ID cards, individual and family registration, criminal records, traffic services, civil status, passports, public prosecution services, commercial registry services, and social insurance. It also offers electronic payment services and a dedicated space for people with special needs.H.E Dr. Manal Awad, Minister of Local Development, highlighted the Mokattam center as a significant step in administrative reform, ensuring efficient and responsive government services. She noted that the project would expand to more governorates in the coming years.Operated by eFinance, the center aims to add over 200 services across 14 centers nationwide in the future.Since its soft launch, the Mokattam center has processed over 400,000 transactions with an average service delivery time of just seven minutes. Citizens can track services and get updates via the “Khadamat Misr” website and dedicated hotline. 

eCards, a subsidiary of eFinance Investment Group, has announced a rebrand, changing its name and logo to "eNovate" instead of "eCards," in line with the company's new strategy of innovation, development, and expansion into more services and activities.The new name signifies a blend of digital and electronic solutions, represented by the letter "E" as a common identity among all companies in the eFinance Investment Group, and "Novate," derived from the word "innovate."eNovate (formerly eCards) explained that the new name was chosen to build on its successes in supporting the digital transformation of many national projects for ministries, agencies, and banks over the past 15 years. The company has undergone several structural changes and added many innovative digital services to align with its new strategy, which aims to adapt to the changing dynamics of the market, prompting the need to develop both the name and the brand.Ibrahim Sarhan, Chairman of eNovate (formerly eCards), stated that the continuous and rapid developments in technology require all players in the sector to continue evolving, keeping up with new trends, and even contributing to change and innovation to meet market demands and expectations. He added that the eFinance Group is committed to continued development and investing heavily to strengthen the group's infrastructure and various subsidiaries, ensuring they are better positioned to keep up with developments and contribute strongly to innovation within Egypt’s and international financial technology markets, while expanding existing activities and adding new ones.On her part, Nashwa Kamel, CEO of eNovate (formerly eCards), noted that the company will undergo further development and expansion to support innovation and management, contributing to the creation of a competitive edge in the market by offering a range of unique and diverse services and products for managing and operating smart digital payment solutions. This includes updating and fully automating the card center and expanding into several new solutions and services.It is worth noting that eCards, a subsidiary of eFinance Investment Group, was established in 2020 to be the main arm for issuing and managing government and bank-issued cards, both banking and non-banking. The company has worked on digitizing payments for many large national projects and has issued more than 50 million cards over the years, including Takaful and Karama cards, the Falah Meeza card, pension cards, and many smart solutions for the transportation sector, among other projects with both public and private sectors in various fields.eCards has expanded its services to include integrated solutions for digital payment systems and provided innovative digital solutions for financial and non-financial institutions. Its aim is to enable organizations to adopt modern payment technologies and promote financial inclusion through digital services that facilitate safe and efficient electronic payment operations. Know More About eNovate