eAswaaq Misr, a subsidiary of eFinance Investment Group, announced the signing of a strategic partnership with Green Me Limited to launch and activate the digital platform “Green Me Egypt” for the industrial and services sectors in the Egyptian market.The platform aims to accelerate digital lending for green and sustainable projects, offering innovative mechanisms to assess the eligibility of projects against clear indicators set by international development institutions. It will connect these assessments to monitoring processes and diverse financing products, contributing to the development of Egypt’s sustainable finance ecosystem.This partnership comes amid Egypt’s rapid strategic transformation toward clean and renewable energy, in line with Egypt Vision 2030 and its international commitments to achieve carbon neutrality. With Egypt’s significant potential in solar and wind energy, the country continues to strengthen its position as a leading destination for climate finance investment regionally and globally.The partnership also seeks to create a qualitative leap in the green finance sector by enhancing transparency, building trust among financial institutions and investors, enabling data driven investment decisions, and accelerating renewable energy project financing while reducing costs. It will also open new international financing channels for green hydrogen and energy efficiency projects.Aliaa Younis, Founder & CEO of Green Me Limited, said: “Aligned with our vision to support the transition to a green economy, we at Green Me Limited believe technology plays a pivotal role in enabling businesses and projects to achieve sustainability frameworks efficiently and transparently. Our partnership with eAswaaq Misr is a strategic step toward building an integrated digital ecosystem that accelerates green finance flows and aligns them with real market needs, supporting Egypt’s sustainable development goals and strengthening private sector readiness for a low carbon economy.”Adel Mubarak, CEO of eAswaaq Misr, stated: “This partnership marks an important milestone in eAswaaq Misr’s journey to support Egypt’s transition to a green economy. Through the launch of the ‘Green Me Egypt’ platform, we aim to harness digital innovation to bridge the gap between finance and sustainability, enabling faster and more transparent funding for impactful projects. We are proud to partner with Green Me Limited in building a comprehensive ecosystem that connects capital with environmental and social value, while opening new horizons for climate finance investment in Egypt.”Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, added: “This agreement represents a new step in eAswaaq Misr’s mission to help establish a market for small and medium sized enterprises, facilitating access to green finance in full regulatory alignment with the Central Bank of Egypt and the Financial Regulatory Authority.”

During its participation in the Africa Health ExCon exhibition and conference, eHealth reinforced its commitment to advancing digital transformation across the healthcare sector by signing a series of strategic agreements with leading organizations in healthcare, technology, and financial services. These partnerships align with eHealth’s vision of delivering integrated solutions that enhance healthcare efficiency and empower providers to leverage cutting-edge digital technologies.A key highlight of the event was the signing of a strategic cooperation agreement between eHealth and Roche Pharma Egypt. The partnership aims to support the digital transformation of healthcare facilities and help healthcare providers enhance their readiness to integrate into Egypt’s Universal Health Insurance System. The agreement focuses on improving the patient journey, optimizing referral pathways, standardizing clinical documentation practices, and enabling more effective use of healthcare data in medical decision-making.Under this agreement, eHealth will act as the technology partner by providing the infrastructure through its clinic management platform, “Eyada Plus,” while Roche Pharma Egypt will contribute its scientific and medical expertise to ensure alignment with global clinical standards and best practices.Commenting on the partnership, Stefano Mazzone, General Manager of Roche Pharmaceuticals Egypt, said:"The Egyptian patient is at the heart of this collaboration. We are committed to leveraging our expertise and support to enhance their treatment journey through innovative scientific and digital solutions, ensuring access to smart, seamless, and high-quality healthcare services."In addition, eHealth signed a strategic partnership agreement with Orange Egypt to explore new opportunities for collaboration in digital health, technological infrastructure, and advanced digital services. The partnership aims to capitalize on the combined expertise of both organizations to develop innovative solutions that support healthcare providers and accelerate the pace of digital transformation across the sector, ultimately enhancing service efficiency and improving the overall patient experience.In this context, Eng. Mohamed Shebl, Chief Business Officer at Orange Egypt, stated:"This partnership reflects Orange Egypt’s vision of harnessing technology and innovation to support sectors that have a direct impact on citizens’ lives, foremost among them healthcare. As one of the most vital sectors, healthcare stands to benefit significantly from sustainable technological advancement. We will continue to leverage our expertise as an integrated technology partner to develop digital solutions that improve service efficiency and accessibility."As part of its efforts to support the digital transformation of clinics and medical facilities, eHealth also entered into a joint cooperation agreement with eAswaaq and Tanmeyah for Microfinance. The partnership aims to expand the adoption of the “Eyada Plus” platform and enable healthcare providers to access integrated digital and financing solutions.The agreement is designed to facilitate the adoption of modern technologies within healthcare facilities by combining eHealth’s technical solutions, Tanmeyah’s financing services, and eAswaaq’s financing and marketing platform. This integrated approach is expected to support the growth of the private healthcare sector and enhance its operational efficiency.Commenting on this collaboration, Mr. Adel Mubarak, CEO of eAswaaq, said:"This partnership represents a practical model for integrating technology with non-banking financial services. We aim to empower healthcare providers with the tools and solutions they need to grow and enhance their services. Through our collaboration with eHealth and Tanmeyah, we are working to remove barriers to digital transformation and create sustainable value for the healthcare sector."Reflecting on these partnerships, Mr. Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, said:"These agreements highlight our strong belief in the importance of strategic partnerships in accelerating the digital transformation of the healthcare sector. Building a more integrated and efficient healthcare ecosystem requires close collaboration among all stakeholders. Through eHealth, we remain committed to developing sustainable collaboration models that deliver real value and support national healthcare development goals."For his part, Mr. Akram Reda, CEO of eHealth, added:"These agreements represent a new milestone in eHealth’s journey to build a connected digital healthcare ecosystem, one that brings together technology, scientific expertise, and financing solutions within a single framework. We believe that collaboration with our partners will accelerate the adoption of digital solutions and deliver tangible improvements in the quality and efficiency of healthcare services."These partnerships underscore eHealth’s ongoing commitment to expanding its strategic network across the healthcare ecosystem, supporting the development of a more integrated and sustainable healthcare system, and enabling providers to fully benefit from digital transformation. Ultimately, this contributes to improving the quality of care delivered to citizens through the effective use of modern technology.

eAswaaq Misr, a subsidiary of eFinance Investment Group, announced the signing of a cooperation protocol with The United Bank, aimed at supporting small and medium-sized enterprises (SMEs) and entrepreneurs by providing innovative, integrated financing solutions that contribute to economic growth and enhance financial inclusion.The partnership comes as part of eAswaaq Misr’s strategy to expand its digital services and strengthen its role in connecting the business community to a comprehensive financial ecosystem. The company relies on its advanced digital platform specializing in digital lending solutions, in addition to its extensive nationwide field network, enabling it to reach a wide range of customer segments across Egypt. The cooperation is expected to accelerate credit assessment processes, improve operational efficiency, and reduce operating costs.The protocol was signed by Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, and Tarek Fayed, Chief Executive Officer and Managing Director of The United Bank, in the presence of a number of senior executives from both sides. Attendees included Ahmed Sobhy, Deputy CEO & Investment & Finance Head at eFinance Investment Group; Adel Mubarak, Managing Director of eAswaaq Misr; Eng. Hossam El Goly, Managing Director at eFinance; as well as Amr Nossair and Moataz Elkassaby, Deputy Managing Directors of The United Bank, along with representatives from both organizations.During the signing ceremony, Ibrahim Sarhan stated that the protocol represents a strategic step in strengthening eAswaaq Misr’s role in supporting digital transformation and developing supply chains through an integrated platform that combines digital lending solutions across trade, finance, and logistics. This, he noted, will help expand access to financing, support the growth of productive enterprises, and enhance their contribution to the national economy.He added that the collaboration with The United Bank marks an important strategic partnership toward building an integrated ecosystem that supports the growth of both productive and service-oriented enterprises and enhances their ability to access markets. He emphasized that The United Bank’s strong banking expertise and clear vision for supporting economic development will contribute to expanding advanced digital services targeting new segments of the business community, further strengthening financial inclusion.For his part, Tarek Fayed, CEO and Managing Director of The United Bank, stated that the protocol represents an important step in reinforcing the bank’s role as a key driver of the national economy by creating sustainable job opportunities and promoting local production, contributing to improved economic and social development outcomes.He added that the SME sector is a main engine of sustainable development, particularly in light of the geographic and economic diversity across Egypt’s governorates, which provides broader opportunities to maximize local resources and build a stronger, more resilient economy.