EFIG, Seamless North Africa 2023's Financial Inclusion Partner
Events & Exhibitions
Our seamless North Africa participation recap as the Financial Inclusion Partner, where we showcased our core services as a digital financial services enabler, including bank card issuance services, card acceptance services, e-commerce operation, financing services, as well as secure, local cloud computing platforms, In accordance with the Group's policies towards the digital empowerment of the Egyptian government, banks, and financial institutions for the public and private sectors, as well as the deployment of financial technology to support financial inclusion.
Our participation’s highlight was Mr. Hassan Abdallah, Governor of the Central Bank of Egypt visit to our booth, EFIG also participated in “The embedded finance revolution: redefending customer expectations and experiences” panel and “E-Commerce marketplaces role in digital transformation agenda” panel through Mr. Ibrahim Sarhan, Chairman & CEO of EFIG and Mr. Mahmoud Osman, Head of e-commerce for trade and manufacturing at eAswaaq respectively as well as networking wih partners.
Related News
eFinance Showcases Advanced Cybersecurity Solutions at CAISEC’26 as Technology Partner for the Fifth Consecutive Year
• Advanced threat detection and response solutions to strengthen business continuity across critical sectors• AI-powered technologies enabling early threat detection and rapid incident responseeFinance, a subsidiary of eFinance Investment Group, announced its participation in the fifth edition of the Cybersecurity and Information Security Exhibition and Conference CAISEC'26, where it is serving as the Technology Partner for the fifth consecutive year. During the event, the company will showcase its latest cybersecurity solutions, advanced technologies, and specialized services, aimed at strengthening digital resilience and enhancing organizations’ readiness to address the growing landscape of cyber threats.eFinance’s continued role as Technology Partner at CAISEC—now in its largest edition to date—reflects its ongoing commitment to advancing Egypt’s cybersecurity ecosystem and supporting the country’s digital transformation journey. The company plays a critical role in operating and managing key digital platforms and government payment systems that serve vital sectors, making cybersecurity a fundamental pillar in both the design and operation of its services. This commitment also reinforces trust in the national digital infrastructure, which serves as a cornerstone for sustainable digital economic growth.Cybersecurity remains a core strategic priority for eFinance, as the company continues to strengthen its cyber capabilities through comprehensive development and investment plans aligned with the rapidly evolving global threat landscape and the increasing complexity of cybersecurity challenges.During CAISEC'26, eFinance will showcase a comprehensive portfolio of advanced cybersecurity solutions, including:• Managed Detection and Response (MDR) services• Digital Forensics and Incident Response (DFIR) services• Integrated platforms for security solutionsThese offerings are part of a holistic ecosystem designed to enhance the protection of digital infrastructure while improving operational resilience and institutional readiness.The company will also highlight its use of artificial intelligence and advanced technologies to enhance early threat detection capabilities and accelerate response times to cyber incidents; supporting the shift toward more proactive, intelligent, and adaptive cybersecurity models.In addition to its technology showcase, eFinance will actively participate in a series of panel discussions and specialized sessions during the conference, where it will share its expertise in cybersecurity and digital infrastructure protection, while contributing to discussions around key challenges, emerging trends, and the future of cyber resilience.Commenting on this participation, Mr. Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, stated:“Cybersecurity is a fundamental pillar for sustaining the digital economy, particularly amid the rapid evolution of cyber threats and the growing reliance on digital services. We remain committed to investing in the continuous development of our capabilities and security solutions to keep pace with these changes, enabling organizations to safeguard their digital assets and ensure the continuity of their operations with efficiency and reliability.”He added:“Our participation in CAISEC'26 represents a valuable opportunity to exchange expertise and showcase the latest cybersecurity practices and technologies, contributing to building a more secure and resilient digital environment capable of addressing future challenges.”For his part, Eng. Yehia El Gohary, Head of InfoSec at eFinance, emphasized that the company continues to expand and enhance its cybersecurity service portfolio to meet the evolving needs of various sectors. He noted that the solutions being showcased during the conference are built on the latest global technologies and best practices in securing data, systems, and digital infrastructure.He added that eFinance has developed a comprehensive and advanced suite of cybersecurity services that cater to all sectors it serves, including government entities as well as emerging economic sectors where the company is actively expanding its operations.Eng. El Gohary further explained that these developments include a range of modern, technology-driven solutions designed to strengthen organizations’ ability to secure their data, services, and digital infrastructure; particularly in critical sectors such as healthcare, health insurance, digital services, and electronic payments.
eHealth Launches “Eyada Plus” to Accelerate Digital Transformation in Egypt’s Healthcare Sector
eHealth has officially launched Eyada Plus, a comprehensive cloud-based platform designed to digitize and streamline the management of primary healthcare units and specialized medical clinics. The launch event brought together senior healthcare leaders and representatives from both government and private-sector institutions, highlighting the growing national momentum behind digital transformation in healthcare.The event was attended by representatives from the Ministry of Health and Population, the Ministry of Communications and Information Technology, the Universal Health Insurance Authority, the Egypt Healthcare Authority, and the General Authority for Healthcare Accreditation and Regulation, in addition to key stakeholders from the banking sector led by Suez Canal Bank as well as telecom operators, pharmaceutical companies, and private healthcare providers. The strong attendance underscored widespread confidence in digital health solutions as a catalyst for improving healthcare outcomes across Egypt.During the event, eHealth showcased the capabilities of Eyada Plus, which provides healthcare providers with secure, cloud-based access to data anytime and anywhere, while unifying clinical and operational workflows within a single platform. A key strength of the solution is its direct integration with the Universal Health Insurance System, enabling seamless data exchange in governorates where the system is already in effect. The platform also supports comprehensive electronic medical records and real-time analytics that empower healthcare professionals to make faster, data-driven decisions.The launch also witnessed the signing of a tripartite cooperation agreement between eHealth, eAswaaq Misr, and Suez Canal Bank. The partnership aims to deliver innovative financing solutions tailored for physicians and healthcare providers, fully integrated with the Eyada Plus platform, to support digital adoption and expansion within the medical sector.
Two Decades of Excellence: eFinance Investment Group Celebrates 20 Years of Innovation & Impact
eFinance Investment Group proudly celebrated its 20th anniversary with a landmark gala at Giza Palace, marking two decades of pioneering achievements in digital transformation and financial inclusion. The event brought together Egypt’s most esteemed leaders, including eight current ministers, more than eleven former ministers, and numerous high-ranking officials and decision-makers, underscoring the Group’s vital role in shaping Egypt’s digital economy.The evening featured a powerful documentary film, “20 Years of eFinance,” showcasing the Group’s journey and milestones through the voices of key figures, partners, and former collaborators, backed by archival footage from the past two decades. The film highlighted eFinance’s impact across multiple sectors and its role in driving Egypt’s digital transformation.Guests were also treated to a spectacular live interactive entertainment show, creatively narrating eFinance’s story and its transformative impact on the economy and society, followed by a dazzling performance by Lebanese superstar Elissa that added an unforgettable touch to the celebration.A special moment of recognition took place as H.E. Ahmed Kouchouk, Minister of Finance, honored Dr. Youssef Boutros Ghali for his visionary contributions to Egypt’s financial sector and digital transformation journey.Mr. Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, stated:"Our journey began with a vision and the unwavering support of the state. Today, we have successfully built the largest electronic payment and collection network in the region, serving millions and enabling faster, easier services for citizens and investors. We remain committed to innovation and expansion, both locally and internationally."H.E. Ahmed Kouchouk, Minister of Finance, added:"eFinance is an inspiring Egyptian success story that has significantly improved services for citizens and strengthened the efficiency of our economy. I am very proud of this important experience and grateful to all who made this dream a reality. Our ambition with eFinance is great—it is an investment in the future, leveraging cutting-edge technologies inside and outside Egypt. Several countries have requested to replicate Egypt’s pioneering digital transformation model through eFinance to develop their public finance systems. Together, we have a tremendous opportunity to move forward."As eFinance Investment Group enters its next chapter, the company continues to lead with innovation, collaboration, and a strong focus on enabling financial inclusion across Egypt and beyond.