EFIG, Seamless North Africa 2023's Financial Inclusion Partner
Events & Exhibitions
Our seamless North Africa participation recap as the Financial Inclusion Partner, where we showcased our core services as a digital financial services enabler, including bank card issuance services, card acceptance services, e-commerce operation, financing services, as well as secure, local cloud computing platforms, In accordance with the Group's policies towards the digital empowerment of the Egyptian government, banks, and financial institutions for the public and private sectors, as well as the deployment of financial technology to support financial inclusion.
Our participation’s highlight was Mr. Hassan Abdallah, Governor of the Central Bank of Egypt visit to our booth, EFIG also participated in “The embedded finance revolution: redefending customer expectations and experiences” panel and “E-Commerce marketplaces role in digital transformation agenda” panel through Mr. Ibrahim Sarhan, Chairman & CEO of EFIG and Mr. Mahmoud Osman, Head of e-commerce for trade and manufacturing at eAswaaq respectively as well as networking wih partners.
Related News
Two Decades of Excellence: eFinance Investment Group Celebrates 20 Years of Innovation & Impact
eFinance Investment Group proudly celebrated its 20th anniversary with a landmark gala at Giza Palace, marking two decades of pioneering achievements in digital transformation and financial inclusion. The event brought together Egypt’s most esteemed leaders, including eight current ministers, more than eleven former ministers, and numerous high-ranking officials and decision-makers, underscoring the Group’s vital role in shaping Egypt’s digital economy.The evening featured a powerful documentary film, “20 Years of eFinance,” showcasing the Group’s journey and milestones through the voices of key figures, partners, and former collaborators, backed by archival footage from the past two decades. The film highlighted eFinance’s impact across multiple sectors and its role in driving Egypt’s digital transformation.Guests were also treated to a spectacular live interactive entertainment show, creatively narrating eFinance’s story and its transformative impact on the economy and society, followed by a dazzling performance by Lebanese superstar Elissa that added an unforgettable touch to the celebration.A special moment of recognition took place as H.E. Ahmed Kouchouk, Minister of Finance, honored Dr. Youssef Boutros Ghali for his visionary contributions to Egypt’s financial sector and digital transformation journey.Mr. Ibrahim Sarhan, Chairman & CEO of eFinance Investment Group, stated:"Our journey began with a vision and the unwavering support of the state. Today, we have successfully built the largest electronic payment and collection network in the region, serving millions and enabling faster, easier services for citizens and investors. We remain committed to innovation and expansion, both locally and internationally."H.E. Ahmed Kouchouk, Minister of Finance, added:"eFinance is an inspiring Egyptian success story that has significantly improved services for citizens and strengthened the efficiency of our economy. I am very proud of this important experience and grateful to all who made this dream a reality. Our ambition with eFinance is great—it is an investment in the future, leveraging cutting-edge technologies inside and outside Egypt. Several countries have requested to replicate Egypt’s pioneering digital transformation model through eFinance to develop their public finance systems. Together, we have a tremendous opportunity to move forward."As eFinance Investment Group enters its next chapter, the company continues to lead with innovation, collaboration, and a strong focus on enabling financial inclusion across Egypt and beyond.
eHealth, A Strategic Partner for Africa Health ExCon 2025 with the Universal Health Insurance Authority
eHealth recently participated for the fourth consecutive year as a strategic partner to the Universal Health Insurance Authority (UHIA) at the Africa Health ExCon 2025. This engagement underscores eHealth's ongoing commitment to driving digital transformation in Egypt's health sector.The fourth edition of Africa Health ExCon was inaugurated by Dr. Khaled Abdel Ghaffar, Deputy Prime Minister and Minister of Health and Population, under the patronage of President Abdel Fattah El Sisi. This event is a pivotal gathering for health sector leaders across the continent, showcasing cutting-edge solutions in healthcare and health insurance.eHealth's continued collaboration with the UHIA aims to accelerate the delivery of innovative digital solutions nationwide for the Universal Health Insurance System (UHIS). This partnership is designed to enhance patient experience, improve the digital governance of health services, and ultimately boost the efficiency and quality of healthcare across Egypt.Mr. Ibrahim Sarhan, Chairman and Managing Director of eFinance Investment Group, affirmed eHealth's readiness to expand the digital system across the country, leveraging its robust investment capabilities and expertise to establish a comprehensive, equitable, and sustainable health insurance system. This aligns with eHealth's role as a national technical partner in Egypt's digital and health transformation.During its participation, eHealth showcased a suite of advanced digital solutions. These included management systems for clinics, primary care centers, and pharmacies, along with a digital claims portal that directly links medical service providers to electronic patient records and the health insurance system. They also presented specialized digital health services for medical coding and an integrated data analysis platform to support informed decision-making based on health service performance.Mr. Akram Reda, CEO of eHealth, highlighted that these innovative digital solutions enhance the effectiveness of services provided to beneficiaries through the private sector and strengthen data governance within the UHIS, ensuring the sustainability of digital transformation gains.eHealth also took part in a panel discussion titled "Leading the Next Generation of Smart Health Insurance," focusing on strategies, scalable AI, local readiness, and global success stories.On the sidelines of the conference, eHealth formalized two significant partnerships:* A cooperation protocol with Wasla Company to expand digital service provision to health facilities by integrating technical systems and enhancing operational procedures.* A cooperation protocol with GS1 to boost the traceability and digitization of medicines and medical supplies within the UHIS, adopting global standards to reduce waste and improve supply chain efficiency.These agreements demonstrate eHealth's dedication to forging strategic partnerships to build an integrated digital health ecosystem, supporting Egypt's national health transformation goals.
eFinance is the Official Technology Partner of CAISEC’25 for the 4th Consecutive Year
eFinance participated for the fourth consecutive year as the official technology partner of the CAISEC’25 Cybersecurity Conference and Exhibition, held in Cairo on May 25–26, 2025. The event took place under the patronage of H.E. Prime Minister Dr. Mostafa Madbouly, with support from nine Egyptian ministries and several specialized cybersecurity councils across the Middle East.As part of CAISEC’25, eFinance Investment Group Chairman & CEO Ibrahim Sarhan delivered the opening keynote, and the group contributed its expertise across three panel sessions. The company also hosted attendees at its dedicated booth within the cybersecurity exhibition running parallel to the conference.Key speakers from eFinance included:Eng. Yehia El-Gohary, Information Security Deputy Director, who discussed national cybersecurity strategies and how government bodies counter cyber threats.Eng. Gamal Thabet, Information Security Architect, who spoke on defending critical infrastructure against Advanced Persistent Threats (APTs).Eng. Omar Elwy, Head of Governance, Risk, and Compliance (GRC), who explored autonomous AI security in cybersecurity operations.Cybersecurity remains a top investment priority for eFinance, as the company serves as a strategic partner to numerous government ministries and agencies, helping to safeguard Egypt’s digital infrastructure and data systems.Beyond technology investments, eFinance is committed to developing the next generation of cybersecurity professionals by training students at institutions like Nile University and technical institutes, ensuring future leaders are equipped to handle evolving threats.Chairman Ibrahim Sarhan expressed pride in eFinance’s continued partnership with CAISEC, emphasizing that this collaboration is part of a broader strategy to support and grow Egypt’s digital society. He stressed the importance of enhancing cybersecurity capabilities across all institutions, highlighting eFinance’s role as a national leader in fintech and digital transformation.As part of the event, eFinance signed a cybersecurity cooperation agreement with Human Intelligence, represented by Eng. Yehia El-Gohary from eFinance and Ms. Asmaa Hosny, CEO of Human Intelligence.