In celebration of the 10-year anniversary of the "Takaful & Karama" program, Prime Minister Dr. Mostafa Madbouly honored Mr. Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, in recognition of the Group’s contributions to the development and implementation of one of Egypt’s most significant social protection programs.The Prime Minister commended EFIG for its pivotal role in establishing the program’s digital infrastructure, which has enhanced the efficiency of cash aid distribution and ensured that financial support reaches eligible beneficiaries. Over the past decade, the company has been instrumental in building the technological foundation, issuing and personalizing Takaful & Karama Meeza cards, facilitating periodic conditional cash transfers, and providing comprehensive technical support for the program. Additionally, EFIG has played a key role in supporting the program by training social pioneers, further reinforcing the sustainability and effectiveness of the initiative and enhancing the program’s outreach.Expressing his gratitude, Mr. Ibrahim Sarhan emphasized that the success of Takaful & Karama is a testament to the fruitful collaboration between the government and private sector. He reaffirmed EFIG’s commitment to continuing its support for social programs through innovative technological solutions, underscoring the critical role of digital transformation in achieving sustainable development and improving public services.This recognition highlights the importance of public-private partnerships in advancing social protection initiatives and reflects the government’s appreciation for the contributions of national enterprises in driving inclusive development. 

eHealth is the strategic partner of the UHIA Forum 2025, showcasing Egypt’s significant progress in its Universal Health Insurance System (UHIS). The forum, held under the patronage of Prime Minister Dr. Mostafa Madbouly, brought together key stakeholders from both the public and private sectors. Participation highlights included:-A contract was signed for providing support and operation services for the Universal Health Insurance System between the Universal Health Insurance Authority (UHIA), led by Mai Fayed, and eHealth, led by Akram Reda.-A quadripartite protocol was signed to integrate the universal health insurance systems with the social safety network systems. The agreement was signed by Mr. Hossam Elgoly, CEO of eFinance, Mr. Akram Reda, CEO of eHealth, Mr. Raafat Shafik, Assistant Minister for Social Protection and Economic Empowerment, and Ms. May Farid, CEO of UHIA. The signing was witnessed by Dr. Khaled Abdelghaffar, Minister of Health and Population, Dr. Maya Morsi, Minister of Social Solidarity, Dr. Ihab Abu Aish, Vice Chairman of the Universal Health Insurance Authority (UHIA) and Mr. Ibrahim Sarhan, Chairman and CEO of EFIG.-Mr. Ibrahim Sarhan participated in a thought-provoking discussion on the importance of private sector investment in supporting the Ministry of Health’s efforts to achieve the goals outlined in Egypt’s Vision 2030, particularly in enhancing the efficiency and sustainability of the health insurance system. The discussion brought together system leaders, industry stakeholders, and representatives from international organizations to discuss the pivotal role of digital transformation in advancing value-based healthcare and driving innovation. The topics covered included the enhancement of system efficiency, resource optimization, data-driven decision-making, and strategic purchasing processes, along with insights into the evolution of digital healthcare within the universal health insurance framework. 

Minister of Youth and Sports Dr. Ashraf Sobhy honors eFinance Investment Group for its successful sponsorship of the Egyptian handball team, who claimed the African championship for the third consecutive year.At the Minister of Youth and Sports' invitation, Mr. Islam El-Gamal, Marketing & Strategic Communications & PR deputy head of marketing, attended the honorary events on behalf of the group, and expressed his pride at receiving this honor, which was based on the group's faith in the skills and capabilities of the Egyptian handball team, who claimed the African title for the ninth time in history.Several prominent figures from Egypt's sports industry attended the ceremony, along with representatives from private companies that support and sponsor sports.