eFinance Investment Group participated in the third edition of the “Every Day a Story—Ramadan 2025” initiative, which is launched under the patronage of the Ministry of Social Solidarity. This participation reflects the group’s ongoing commitment to corporate social responsibility and supporting the underprivileged. The initiative aims to provide food support to deserving families during Ramadan. This year, EFIG contributes to the initiative by packing 2,000 boxes.Yasmine Rashed, Marketing, Communications & CSR Director at EFIG, stated that the collaboration between companies, organizations, and government entities under the umbrella of “Al-Manfaz” Initiative creates a wide-ranging positive impact and helps deliver support to a larger number of families across the country. She added that the presence of EFIG’s team at Al-Manfaz headquarters packing the boxes aims to promote a culture of volunteering and strengthen the sense of belonging among employees. She also highlighted that EFIG is keen to participate in several corporate social responsibility initiatives throughout the year, improving citizens’ quality of life, promoting sustainable development, and bringing joy to the families.On his part, Karim Mekky, founder of “Al-Manfaz” initiative and CEO of Fox Group, emphasized that this year’s initiative aims to distribute 100,000 food boxes and renovate around 100 kitchens for the most deserving families as part of efforts to enhance social solidarity and support underprivileged groups. Mekky explained that the collective efforts of private sector companies and institutions under “Al-Manfaz” umbrella yield more effective results. He also mentioned that the distribution of food boxes to deserving families is done with great care to ensure the support reaches those in need across different governorates, under the supervision of the Ministry of Social Solidarity. He thanked the EFIG team for being present at the initiative's headquarters and for their voluntary participation in packing food boxes, believing in the importance of this noble role that reflects the spirit of solidarity.

Under the auspices and in the presence of Dr. Maya Morsy, Minister of Social Solidarity, along with other dignitaries, eFinance Investment Group and Sonaa El Kheir Foundation, launch the first-of-its-kind mobile sustainability center. These centers aim to provide training and employment opportunities for rural women in the fields of traditional crafts and handmade products, aligning with the global celebration of the International Day of Rural Women on October 15.Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group, stated, “With the launch of our first mobile sustainability center, we continue our journey of social responsibility, emphasizing women’s empowerment by providing rural women with the resources and opportunities they need.” He emphasized that these mobile centers offer women essential training and tools to build a sustainable income, thereby enhancing their quality of life and promoting financial independence. This initiative falls within the Group's broader strategy for direct social investment while supporting the preservation of traditional crafts.Ibrahim Sarhan highlighted the partnership with Sonaa El Kheir, underscoring that this initiative aligns with the Group’s strategy to fulfill its pivotal role in supporting rural women and the social and economic empowerment of women across Egypt’s villages. He added that these mobile centers help revive traditional crafts and embed them with modern techniques, creating scalable creative industries that can employ more women within their communities in an eco-friendly manner. The initiative thus furthers key sustainable development goals, including “Decent Work and Economic Growth” and “Reduced Inequality.”Mostafa Zamzam, Chairman of Sonaa El Kheir Foundation’s Board of Trustees, noted that the launch event will include an exhibition showcasing the products from these sustainability centers and a formal unveiling of the “Innovation Bus.” This bus is a pivotal element of the project, which not only trains rural women in traditional crafts but also equips them with production lines, delivers raw materials, and collects finished goods for marketing, ensuring broader project success.Zamzam explained that the collaboration with EFIG in launching the first mobile sustainability center forms part of the Foundation’s efforts to expand economic empowerment for underserved communities, particularly women in Egypt’s most vulnerable rural areas. The initiative provides dignified income opportunities while promoting the preservation of traditional crafts and textiles, supporting small and medium-sized enterprises, and improving local livelihoods.He added that the concept of these sustainability centers emerged from the need for entrepreneurship projects that align with Egypt’s sustainability goals, supporting national priorities like reviving traditional crafts and environmentally friendly labor-intensive industries. This initiative also builds upon previous collaborative projects between Sonaa El Kheir and EFIG, including the development of the Safih village in Fayoum and the Al-Farisiya village in Esna, Luxor, through home renovations and providing essential resources to vulnerable families, such as fishing boats and comprehensive medical support.The partnership also extends to the “Takafou” scholarship program, which provides funding to underprivileged students excelling at technological universities, covering their tuition throughout their studies, provided they maintain academic excellence. 

As we continue our CSR journey, we focus on women empowerment by giving rural women access to opportunities and resources that enable them to have power and control over their own lives. Sustainability centers are an exemplary model for women empowerment, offering training on handicrafts, providing the tools to create and promote and ensure a sustainable income to those who wish to upgrade their living and become financially independent. The center's inauguration fits into the group's direct social investment goals as well as the revival of traditional, heritage crafts.